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Cookie policy

This policy explains what cookies are, which ones we use on uxlab.co.uk, why we use them and how you can change your choices at any time.

Last updated: [date]

1. What cookies are

Cookies are small text files that a website saves on your device when you visit. They help the site work, remember your choices and tell us how the site is used. Similar technologies, such as tracking pixels and local storage, work in the same way, and this policy covers them too.

Some cookies are set by us (first-party cookies). Others are set by the services we use, such as HubSpot and Google (third-party cookies).

When you first visit our website, a banner asks whether you accept non-essential cookies. We only use analytics and marketing cookies if you say yes. Essential cookies are always on, because the site can’t work properly without them.

You can change your mind at any time using the “Cookie settings” link in the footer of every page.

3. The cookies we use

Essential cookies (always on)

These make the website work: they remember your cookie choices, keep forms secure and help the site load properly.

  • [Cookie consent tool name] – remembers your cookie choices – [12 months]
  • __hs_cookie_cat_pref (HubSpot) – remembers your cookie choices for HubSpot – 6 months
  • [Hosting or security cookie, if any] – [purpose] – [duration]

Analytics cookies (only with your consent)

These tell us how people find and use our website, such as which pages are visited and how long people stay. The information is grouped, so it doesn’t tell us who you are.

  • _ga (Google Analytics) – tells visitors apart – 2 years
  • _ga_[ID] (Google Analytics) – keeps track of your visit – 2 years
  • [Any other analytics tool, such as Hotjar or Microsoft Clarity] – [purpose] – [duration]

Marketing and CRM cookies (only with your consent)

These are set by HubSpot, which we use to manage enquiries and book calls. They help us understand which pages led someone to get in touch, so we can improve our website and follow up properly.

  • hubspotutk (HubSpot) – recognises you when you submit a form – 6 months
  • __hstc (HubSpot) – tracks visits for analytics – 6 months
  • __hssc (HubSpot) – tracks the current session – 30 minutes
  • __hssrc (HubSpot) – tells whether you have restarted your browser – session
  • [LinkedIn Insight Tag / Google Ads, if used] – [purpose] – [duration]

Embedded content, such as a Google Map on our lab page or a HubSpot meeting calendar on our booking page, may set its own cookies. We only load these once you have accepted the relevant cookies, or we show a placeholder until you do. [Confirm how the map and calendar embeds are handled.]

4. How to change your choices

  • Use the “Cookie settings” link in our website footer to turn analytics and marketing cookies on or off at any time.
  • You can also block or delete cookies in your browser settings. If you block essential cookies, parts of the site may not work.
  • To opt out of Google Analytics on every website, you can install the Google Analytics opt-out browser add-on.

5. More information

For more about how we use personal information, including information collected through cookies, see our Privacy policy. For general guidance on cookies, visit ico.org.uk/for-the-public/online/cookies.

We may update this policy when we change the tools we use. The date at the top shows when it was last updated. If you have any questions, email [privacy@uxlab.co.uk].